For years, persuasion has been the most valuable skill in digital commerce. Brands spend millions on ad copy, testing button colours, and designing landing pages to encourage people to click “Buy Now.” All of this assumes the buyer is a person who can see. But an autonomous AI shopping agent does not have eyes. I Read More
Engineering Storefronts for Agentic Commerce
For years, persuasion has been the most valuable skill in digital commerce. Brands spend millions on ad copy, testing button colours, and designing landing pages to encourage people to click “Buy Now.” All of this assumes the buyer is a person who can see. But an autonomous AI shopping agent does not have eyes. I
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